G-Dragon, Wang Yi Bo, Zhou Xun and more stars spotted at Chanel Cruise 2023/24 show
Chanel's Creative Director Virginie Viard pays tribute to the city of angels to commemorate its status as the destination famous for outdoor sports.
Luxury maison Chanel took over Paramount Studios in Los Angeles to showcase their sporty and colourful Cruise 2023/24 collection. Creative Director Virginie Viard pays tribute to the city of angels to commemorate its status as the destination famous for outdoor sports from surfing to roller skating, wellness culture and the golden age of Hollywood cinema.
From the glamour of the 1920s and 30s to the rhythm of the 1970s and 80s: the decades take centre stage, with multiple facets of its colourful, joyful and elegant world spotlighted in one night.
“Between a tribute to the glamour of great film stars and evoking the world of fun to be had with aerobics, sports and roller skating, between the dream on one hand and what you want to wear on the other, it's all a question of balance,” says Virginie Viard.
Rhinestone-covered mini-shorts and jumpsuits, embroidered bustier and little tank tops, 1960s-inspired suits, bathrobes and casual pyjamas, 1930s-style shoes and their disco variations, crêpe de chine and terrycloth, swimsuits, wrap-around tops, legwarmers and evening dresses: it’s all about the collective imagination as the history and codes of Chanel join the dance.
The collection exudes a burst of youthful energy, and serendipitously, actress Margot Robbie who is doing press for her Barbie film, attended the show. Other stars who attended the show are G-Dragon, musician Nile Rodgers, Milla Jovovich, Marion Cotillard, Kristen Stewart, Zhou Xun, Aokbab, Soo Joo Park and Havana Rose Liu.
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